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New in – alva Sensitive



Alva sensitive range

We’re pleased to announce that we are now stocking products from the newly launched Sensitive range by alva!


What is it?


A premium range of natural and organic (ecocert certified) skincare designed for people with sensitive skins but the qualities of the range mean that it can actually be used and enjoyed by anyone.   


alva Sensitive is preservative free, alcohol free and hypoallergenic.  All of the products are suitable for Vegetarians and all but one (Eye & Lip Care Cream – not currently stocked at I Choose What I Use) are suitable for Vegans.


The four founding principles of the sensitive range are:


  • To combine unique and effective ingredients for long lasting nourishment
  • To provide intensive protection
  • To be skin firming and hydrating
  • Have a soothing and calming fragrance


With the exception of the BB cream and the Eye & Lip Care Cream all the products are in glass jars and bottles.  The range is packaged in an elegant white and sliver grey which gives them a premium look and feel though we’re pleased to say that unlike some mainstream premium skincare brands, the quality of the product extends to the ingredients too!


What makes the Sensitive range so special?


alva continue to embrace their commitment to using natural and organic ingredients with their Sensitive skincare range.


They use a combination of light and well tolerated organic vegetable oils which have a very high percentage of antioxidants.  These help to reduce oxidative stress and bolster the body’s antioxidant defence system.  The main organic oils used within the range are Açai Oil, Babaçu Oil and Argan Oil.


U.S. patented beta 1,3/1,6 glucan helps to improve skin regeneration.  The skins immune system is strengthened and it helps optimise long-term dermal elasticity (thus making it a great anti-ageing range too!).


Hyaluronic acid in an optimised combination of low and high molecular weights to give a dual effect of firming and hydrating the skin and also strengthening it to help protect against bacterial attack.


Is the alva Sensitive range fragrance free?


No, the Sensitive range is not fragrance free but the fragrance has been designed for alva by aromatherapy experts Acorelle to be both calming and stress reducing.  The fragrance is entirely natural and neutral enough for the products to be enjoyed by both men and women.


Which Sensitive products can I find on I Choose What I Use?


Alva Sensitive Cellulose Face MaskCellulose Face Mask

Created without abrasive ingredients which can damage or irritate sensitive skin, this face mask stimulates detoxification and is easily removed by gently rubbing it off the skin.

50ml – £35.00


Cleansing Milk

A gentle and mild cleansing milk for every day use.  Even though it’s gentle, its effective enough to remove your eye makeup too.

100ml – £26.00



Rapidly absorbed and intensely hydrating, with hyaluronic acid to draw moisture into the skin, hydrogel leaves the skin feeling rejuvenated, plumper, firmer and smoother. 

30ml – £32.00


Alva Sensitive BB CreamAnti-stress Oil

Calming to the senses and the skin, the oils within alva anti-stress oil work synergistically to give you silky soft and nourished skin.  Use alone or with the 24-hour facial care cream for extra moisturisation.

30ml – £32.00


24-hour Facial Care Cream

Designed to give sensitive skin all day care and protection, alva 24-hour facial care cream smooths and moisurises, giving you long lasting hydration.

50ml – £35.00


BB Cream

alva have created the worlds first 100% natural, vegan and certified organic BB cream.  It moisturises, mattifies, has UV protection with SPF20, firms the skin, corrects the complexion and strengthens the skins immunity.   One shade available at launch and more to follow soon!

30ml – £30.00


Interested in treating your skin to alva Sensitive? Click on the product names above to read some more about them and buy!


We are I Choose What I Use, the 100% vegan, cruelty free, natural and organic beauty and skin care online store.




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