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5 Ingredients to Avoid in Cruelty Free, Natural MakeUp



Natural Cruely Free Vegan Makeup



For us, selecting makeup goes beyond their cruelty free and natural claims.  We look carefully at the ingredients to make sure we’re happy that they’re a match for our ingredients ethics as well as our moral ethics.


Here are a five ingredients we choose to avoid in the natural, cruelty free cosmetics available on our website:


1. Bismuth Oxychloride

Though Bismuth Oxychloride gives a nice silky feel to makeup and helps it to adhere well to the skin, it has also been reported as a cause of skin irritation (so possibly one to avoid if you have sensitive skin).  It can clog pores leading to spots and pimples.  Read our ‘Did You Know‘ for more information on why we say no to Bismuth Oxychloride.


2. Talc

As with bismuth oxychloride, talc is a cheap ingredient used as a filler in makeup.  That alone makes us turn away from it!  Talc has moisture absorbing properties so, not a good idea to use makeup products containing it if you have dry skin.


There are long running concerns with talc being contaminated with asbestos due to the two minerals usually being found in close proximity to each other.  As a result, testing and purification of mined talc is legally required before it is used in food and personal care products.


We have read reports of high levels of talc in makeup causing breakouts and giving a cakey or chalky finish so if you are going to buy products containing talc, make sure it’s not at the top of the list of ingredients to help try and avoid this.


3. Carmine

This is a natural red colour used in lip, eye and cheek makeup.  It is also added to many food products.  A natural red colouring?  That sounds fab, right?  But wait.  It comes at the cost of a life.


Carmine (also know as cochineal, CL75470, E120, natural red 4) is derived from an insect generally known as the cochineal beetle.  The bottom line is that the beetles are crushed to produce the colouring.  Not a nice ending for them or a particularly nice product to be applying to your skin or eating for that matter!


4. Nanoparticles

We choose to avoid stocking products containing nanoparticles.  The two main areas where they are used is in sunscreens (to avoid a whitening effect) and mineral makeup.  While the jury is still out on their long term safety, any particle that is made small enough to pass into the blood stream and doesn’t perform some awesome lifesaving act as a result of doing this, needs a wide berth in our book.   The good news is that in the EU, any ingredient of nanoparticle size has to be identified on the ingredients list so it’s fairly easy to spot when you’re shopping, just look for the word ‘nano’.


If you happen to be using loose powder makeup formulas containing nanoparticles, we recommend that you avoid inhaling whilst applying them near your nose and mouth.  Also avoid applying your make up with children around to keep the particles away from their airways too.  If you are at all concerned, opt for pressed powder or liquid formulas instead.


We wrote a whole blog about nanoparticles if you want more information.


5. Beeswax

Another favourite for lip products and mascara in the natural beauty world.  Why don’t we like it?  Well, it’s not vegan so of course, it won’t appear in any of the makeup products we select for our website.  But why else would you reject it?  Farming methods for a start.  We need bees, we all know that, without them food production would be infinitely more difficult and costs would increase dramatically.  However, industrial bee keeping methods are far from the homely picture of bee hives in flower filled meadows.


Another concern is pesticide use, both on the plants and flowers bees feed on and within the hives themselves.  Pesticides are used in hives in an attempt to control invading pests (not so long ago the varroa mite was headline news).  This is resulting in the pesticide contamination of all bee products that are taken from an affected hive.  Choosing organic may reduce the risk of contamination somewhat but does not remove it completely because you cannot control entirely where a bee will  go to feed.


Globally, bee populations need protecting but industrial level factory farming of bees where they are not allowed to behave naturally can never be viewed as a way of protecting the species.



In this blog we’ve only discussed the natural ingredients we don’t like to find in our makeup, we’ve still to cover synthetic ones.  We’ve a feeling that’s going to be a longer list!


Interested in seeing what products and ingredients have made the grade?  Here’s our selection of vegan, natural, cruelty free and organic makeup.


We are I Choose What I Use, the 100% vegan, cruelty free, natural and organic beauty and skin care online store.



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